Last year, Largo Foods who produce Irish chip brand Hunky Dorys strapped models into skimpy sport gear and had them play rugby for an outdoor ad campaign. A record 300 members of the public complained about the campaign to the Advertising Standards Authority about it’s sexist nature. Using the age old rule; “there’s no such thing as bad publicity” Hunky Dorys are back again, this time the sanity clad girls are wearing GAA sports gear.
In total contrast to real GAA fans and clubs who respect women players and support openly gay players like Donal Óg, Largo Foods ad agency are stuck in a boring, predictable time wrap, with no new ideas. So I decided to create my own version of their advert.